Project Overview
Critor needed a launch teaser that felt more like a cinematic title-sequence than a conventional product spin. The concept was to place the wallet at the centre of a constantly shifting “data-storm”: glowing price streams, coordinate read-outs, crystalline prisms and robotic arms.. The aim was to dramatise two ideas at once—unbreakable physical security and high-speed digital connectivity.
Storyboard
Process
I mapped the story in nine seamless beats, sketching a single continuous camera path that threads through each moment using match cuts—close-ups, hand-off, chain repetition, and final hero pedestal—so the viewer never experiences a hard cut. During look-development I balanced the wallet’s matte blacks against an electric cyan-blue environment, layering procedural rubber grain, brushed-metal sheens, diffraction shards, and pulsing light trails to evoke a “data storm” swirling around the device. For the final animation each scene element—coordinate read-outs, tracking boxes, prisms, robotic arms, and liquid-shader hands—was timed to the master camera move, allowing text and light to drift naturally across the lens while keeping the wallet perfectly sharp and centre-frame. The result is a fluid animation that feels equal parts product reveal and cinematic title sequence.
Styleframes
Viewport Render
Outcome
The finished animation frames Critor as a calm anchor amid motion: cascading cryptocurrency tickers sweep across the scene in a subtle “Matrix” motif, while iridescent crystal shards glint to suggest stored value. That interplay of kinetic data and tactile materials underscores the wallet’s promise—digital wealth, physically protected. Visually rich yet concise, the piece serves as a launch teaser that sparks curiosity.
