The animation introduces two key products: the Radiance Elixir (a brightening face serum in a dropper bottle) and the Velvet Dew Moisturizing Foundation (a dewy finish foundation in a sleek pump bottle). The goal of the animation was to highlight both the elegant design and the functionality of the products, emphasizing the luxurious, modern aesthetics of the brand.
The Process
The creative process began with concept development, where I focused on creating a cohesive visual identity for Virella. This involved designing the logo, defining a color palette that combined soft blush tones with deep plum accents and metallic gold details, and designing product packaging that aligned with the brand’s elegant, luxurious aesthetic.
For the animation, I modeled the dropper and pump bottles, paying close attention to lighting, materials, and textures to create a sense of depth and realism. The animation itself was designed to highlight luxury aspect of both products. To add an extra level of engagement, I incorporated slow, fluid movements and light reflections to create an ethereal, captivating effect.
Styleframes
Product Shots
The Outcome
The result is a visually striking animation that brings Virella's core values—vibrancy, luxury, and natural beauty—to life. The products are shown in a sleek, modern style that captures the essence of premium cosmetics, while the smooth movements and elegant lighting create an immersive experience for viewers. This project effectively communicates the brand's high-end positioning and demonstrates my ability to combine storytelling with technical precision in 3D animation.
